Okay, not exactly, but I think it's impressive what a simple point and shoot digital camera and some artistic understanding can actually pull off a pretty darn good fashion shoot.
With on staff photographers limited and my magazine production deadline looming, I asked my supervisor if I could try and shoot the fashion spread for September/October edition of Smart. He said, sure. And here's the result.
After taking each piece individually I went into Photoshop and bumped up the contrast using levels, and then adjusted the sharpness.
I took the photos on a clean white background. To soften the flash reflection off the patent leather shoes, I held up a white paper napkin. You can use this trick when taking other photos and the flash is to harsh.
Dropshadows were also created in photoshop.
After the images were ready I went on to laying out the spread. I new that one image would be main, and then the rest would fall in line. I wrote the headline and decided that I needed to make the headline a little standoutish with out being over powering I used a thin modern looking serif font. I also like to play with font sizes and nestling of letters as you can see with the lowercase "b."
The rest of the design is clean and to the point, which makes the spread visually appealing.
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