This paragraph in a recent Consumer Reports article caught my eye:
"Lots of you have been fooled by fruit juice you've plucked off store shelves, if reader letters are any indication. A Maryland reader found that an Ocean Spray juice (recently discontinued) labeled "blueberry, pomegranate, and cranberry" listed grape and apple juice first on the label. An Arizona reader saw "orange fused pineapple" on a Sunny D package but discovered the contents were mostly water and high-fructose corn syrup with 5 percent juice, none of it pineapple. Then there's the surprise a New York reader got a while back from a bottle of Veryfine Fruit2O Plus Citrus Energy Boost, no longer made. The contents: artificially flavored water, vitamins, and caffeine."
If you've ever found yourself confused about your juice labels and what you should look for, you may be interested in reading the rest of the article. Check it out here.
I discovered this juice fraud several months ago and now read juice labels very carefully. Just because a label reads "100% juice" is no indication the container holds only the juice you think you're buying--or at least much of it. Recently I purchased a 64 oz. container of orange-pineapple juice and it was positively the worst tasting liquid I've drank in a long, long time. Why? Because it contained too many other so-called juices, some imported from Brazil and other countries, and some from concentrates. The information in the CR report quoted above applies to all juices anymore regardless of the type of container. I dislike price increases as much as anyone else, but there's something fraudulent about foisting upon the consumer a product that's barely recognizable from its former self and what used to be. Either raise the price and give consumers the real thing or relabel your product to what it really is--a mixmatch of assorted and flavored liquids!