Prices consumers are charged for the stuff they buy fell by a record 1 percent in October. Then this morning, the news comes out that prices in November fell by 1.7 percent, eclipsing the old record.
The statistic makes sense. Retailers like Bon-Ton and Boscov's and everyone else are going gangbusters with sales -- sales lower prices -- and promotions to get people to buy. It's basic supply and demand, when consumers aren't demanding like they used to.
But then why are some people worried this is a bad thing?
Well, it is. I don't miss the penny or two on the dollar that I'm charged as much as a retailer or manufacturer misses a penny or two on the dollar when they are selling thousands upon thousands of products.
Then people lose their jobs, and don't have any pennies left.


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