Commercials are supposed to make you want to buy something. But last night’s just made me angry, with the voice of Brad Pitt’s character from Fight Club narrating my internal monologue.
Seriously, for example, what was up with that Dodge Charger commercial? It narrated the miserable existence of men in 21st century America, how we are subjugated into watching our wives’ TV shows and put up with miserable work days.
So what better than a Dodge Charger to make ourselves feel like men again? I’m sorry, but unless it is bright Orange and Daisy Duke is in the car, there’s no making those things look cool enough to buy in 2010.
Instead, the commercial made me long for the glorified dystopia Brad Pitt talks about in the movie …
“In the world I see… you are stalking elk through the damp canyon forests around the ruins of Rockefeller Center. You’ll wear leather clothes that will last you the rest of your life. You’ll climb the wrist-thick kudzu vines that wrap the Sears Tower. And when you look down, you’ll see tiny figures pounding corn, laying strips of venison on the empty car pool lane of some abandoned superhighway.”
That was pretty much the vision that ad execs were trying to sell to men last night during the Super Bowl: The freedom to do what you’ve been repressed from doing.
But seriously, I’m not entirely sure Dodge Chargers will come in handy in that world Brad Pitt described.
And the Fight Club references just kept coming. Remember how Ed Norton spent the last part of the movie running around town in his underwear and bath robe because his own minions tried to cut off his you-know-whats?
Well, I think there were more pantsless guys in the commercials last night than shots of the dejected Peyton Manning as his defense gave away the game. Remember the guy who marched across the African plains to get a Coke … in his boxers?
Seriously, I have no idea why this was the case either. Wearing pants doesn’t make you less of a man. On the contrary, walking through high grass pantsless makes you an idiot.
In fact, I’m wearing pants right now, and evil women aren’t making me do it. It’s February and I prefer to avoid frost bite.
Just a few observations. Please comment with your own below.
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