How much would you be willing to pay for a new car?

Last month, while I was in San Francisco, I drove past a past a Tesla Motors dealership. What caught my eye was the modern styling of the building and sleek vehicles that filled the showroom and outside lot.

While waiting for the traffic light to turn red, I noticed that the dealership wasn’t busy. In fact, place looked devoid of customers. To be fair, my observations lasted only as long as it takes for a California traffic light to turn from red to green.

And, no, I didn’t take the time to stop in. I think my rental car, a bulky Chevy Traverse, would have stuck out among the $49,000 and up price tags.

A recent story on Tesla questions if the company will be able to hit a 20,000-unit run rate for its Model S by next year.

Really?

I guess there could be 20,000 people out there ready to buy a car with a base price of $49,900. I’m not one of them, but I guess somebody, somewhere, is climbing into their new Tesla.

How about you? How much would you be willing to pay for a new car?

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