I used to think companies did those "if a sports player does X, we'll give away Y" promotions to get their names out there, without having to give away too much product for free.
Look at the bread sticks giveaways at Revs games from Pizza Hut, where they pick one player, and if they player gets struck out by a Revs pitcher, the entire crowd gets free bread sticks.
Not a whole lot of people involved, and not an overwhelming chance it'll happen - but everyone who ever goes to a game gets to thinking about Pizza Hut bread sticks. Now granted, it's happened a good bit, but still. The odds are better that it won't happen.
But after Taco Bell's promotion at the World Series, I rethought the logic. Or maybe Taco Bell is just dumb. Because if you really didn't want to give away a taco to every person in America, you shouldn't have said everyone in the United States could get one if ANY player stole a base in ANY game of this World Series.
These two teams run the bases. A LOT. And now, everyone in America gets a free taco between 2 p.m. and 6 p.m. next Tuesday. Only took til about half way through Game 1 last night.
So I want to see if the little ploy actually works. If you go get your free taco, York County, and then decide to buy more Taco Bell products based on that one taco, please let me know.
