Came across this really interesting article about the top three ways the Olympics are being marketed.
But I found this blog post more interesting. It suggests that the Olympics are marketed solely to females. The author makes a good argument for his case. Just take a look at the ads that run during the games. As he says, you would never see Neosporin, Wal-Mart or furniture polish ads during an NFL game.
Continue reading The Olympics a great time to market things for women?.
