A book that sticks

I’ve always been curious about what makes an idea stick. Why is it that I will forever remember the Where’s the beef? ad campaign or Jared the Subway guy or the urban legend about the guy who ends up in an ice-filled bathtub with a note telling him to call 911 because his kidney has been harvested.

As a parent, I have many ideas I want to convey to my sons. But how do I design an idea that they will remember?
Two brothers to the rescue. Chip and Dan Heath wrote “Made to Stick: Why Some Ideas Survive and Others Die.” Chip is a professor of organizational behavior in the Graduate School of Business at Stanford University. Dan is a consultant at Duke Corporate Education. He was a former researcher at Harvard Business School and is the co-founder of Thinkwell, an innovative new-media textbook company.
These two brothers break down the stickiness of an idea and look at how we can transform the way people think and act. They use examples, such as the beef ad and Jared and the kidney heist to illustrate their points. We learn the six qualities of an idea that is made to stick.
I’ve already used examples from this book with my boss and staff. It’s a great read and one of those books that I will refer to over and over again. This is one book that will stick!