Social media take off at the library

On the Shelves by DEB SULLIVAN

“Like us” on Facebook. “Follow us” on Twitter. These words and their icons seem to be everywhere, including at almost all of our York County libraries.

“We post on Twitter and Facebook several times a week,” said Ellen Shultz, a senior library assistant at the Glatfelter Memorial Library in Spring Grove, who teaches computer classes and posts to the library’s web page as part of her job.

In her class, Shultz explains the difference between Facebook and a website: “If someone wants information about the library, they have to make the effort to visit our website. If they are our Facebook fans, anything we post will automatically show in their news feed when they sign onto Facebook. So they may not be seeking out info about the library, but might notice a story time or something they are interested in. If they comment on something, their friends see it and so on.

“We also have over 20 videos on YouTube,” said Shultz. A flip camera makes it easy for staff to film library events and post them so community members can catch a glimpse of some of the incredible programs available.

In Hanover, Melody Dewberry, associate director of the Guthrie Memorial Library — Hanover’s Public Library, said they use social media to promote library programs and events, with the hope that people will visit the library’s web page for more details.

“Facebook is a great promotional tool since it has the potential to reach so many people and is the most popular of all the social media networks,” Dewberry said. “Being able to share links and upload photos/videos is especially nice.”

To add some fun to its Facebook page, the Paul Smith Library of Southern York County posts a “Brainteaser” early in the morning on Mondays, Wednesdays and Fridays, and shares the answers at lunchtime, library director Demi Stevens said.

Andrea Everhart, marketing and grants coordinator at Martin Library in York, likes that Facebook can be used to get a message out at a moment’s notice.

“It’s a very convenient communication tool for announcing delays, closings or new initiatives,” she said. The library’s collection and resources have also been the subjects of some of her posts.

One included two photos of a library display featuring cookbooks to spur ideas for holiday cooking and baking. A fan of the page responded that she was heading to the library because her kids were interested in borrowing “Pop Bakery” and “Hello Cupcake!” after seeing pictures of the books.

Deborah Sullivan is community relations director for the York County Library System.

If you go
Facebook

Learn what Facebook is all about, including managing privacy settings, setting up your profile and adding friends and photos. All classes cost $25 each and registration is required.
— 5:30 to 7:30 p.m. Jan. 24 and 10 a.m. to noon March 16, Dover Area Community Library, 3700-3 Davidsburg Road, Dover, 292-6814.
— 6 to 8 p.m. Jan. 31 and 10 a.m. to noon April 23, Glatfelter Memorial Library, 101 Glenview Road, Spring Grove, 225-3220.
— 9:30 to 11:30 a.m. March 21, Paul Smith Library of Southern York County, 80 Constitution Ave., Shrewsbury, 235-5806.

Gadgets

Learn about smart phones, eReaders, tablets, iPods and cameras. Bring a gadget along or just come to find out what these devices do.
— 5:30 to 7:30 p.m. Jan. 10, Dover Area Community Library, 3700-3 Davidsburg Road, Dover, 292-6814.
— 10 a.m. to noon Feb. 7 and 6 to 8 p.m. Feb. 28, Glatfelter Memorial Library, 101 Glenview Road, Spring Grove, 225-3220.

— 9:30 to11:30 a.m. Jan. 11, digital cameras, Paul Smith Library of Southern York County, 235-5806.
— 9:30 to 11:30 a.m. Jan. 18, cell phones, Paul Smith Library of Southern York County, 235-5806.
— 9:30 to 11:30 a.m. Jan. 25, mp3/iPod music players, Paul Smith Library of Southern York County, 235-5806.

Free class

6 p.m. Jan. 19, a free class on eReaders at Glatfelter Memorial Library, 101 Glenview Road, Spring Grove, 225-3220. Learn about downloading library books to your device. Bring a laptop along or use one of the library’s. Registration required.

Find your library online

Arthur Hufnagel Public Library of Glen Rock is on Facebook, Twitter
Collinsville Community Library is on Facebook
Dover Community Library is on Facebook
Glatfelter Memorial Library is on Facebook, Twitter, YouTube
Guthrie Memorial Library — Hanover’s Public Library is on Facebook
Kaltreider-Benfer Library is on Facebook, Twitter
Martin Library is on Facebook
Paul Smith Library of Southern York County is on Facebook
Red Land Community Library is on Facebook
York County Libraries are on Facebook, Twitter, YouTube

On the shelves

If you want to know more about Facebook, Twitter, and other social media, check out these books and more at York County Libraries. You can find the title you want in our online catalog at www.yorklibraries.org. Don’t have a library card? Get one at any of our 13 locations. It’s free!

“Facebook: the Missing Manual” by Emily A. Vander Veer

“Job Searching With Social Media for Dummies” by Joshua Waldman

“How to Find a Job on Linkedin, Facebook, Myspace, Twitter and Other Social Networks” by Brad and Debra Schepp

“Tweet This Book: The 1,400 Greatest Quotes of All Time in 140 Characters or Less” by Sayre Van Young and Marin Van Young

“Twitter for Dummies” by Laura Fitton, Michael E. Gruen, and Leslie Poston

“Twitter Power 2.0 : How to Dominate Your Market One Tweet at a Time” by Joel Comm

“Power Friending : Demystifying Social Media to Grow Your Business” by Amber Mac

“Cybersafe : Protecting and Empowering Kids in the Digital World of Texting, Gaming, and Social Media” by Gwenn Schurgin O’Keeffe

“Marketing in a Web 2.0 World: Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget” by Peter VanRysdam

“Dancing with Digital Natives : Staying In Step with the Generation That’s Transforming The Way Business is Done” by Michelle Manafy and Heidi Gautschi

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