Yesterday, Brittany Wilson manned the NewsVroom and drove us down to to Paul Smith Library of Southern York County for a session on social media. York Daily Record/Sunday News social media coordinator Buffy Andrews joined us to share her expertise as well.
The group was 15 or 20 folks, most of whom are participating in Paul Smith’s “Year of the Book,” a 12-month push for writers to finish the manuscript in their drawer or an idea that’s been mulling in their head for years.
Paul Smith’s director, Demi Stevens, greeted us as we arrived, set up and waited for our audience to trickle in.
— Buffy Andrews (@Buffyandrews) February 11, 2013
Then, we opened with some information on who we are at the York Daily Record/Sunday News and how we use our social media accounts. We talked about our Book Buzz blog and the @ydrbooks Twitter account and how we use both to share information about local authors, libraries and book-related events.
But we also defined some of the basics: What’s a blog? How do we find followers on Twitter? How can I set up an author page on Facebook? Do I really have to spend all this time on promoting myself and my work?
As an author herself, Buffy provided great insight on the frustrations that often come along with being a writer. She was also honest on the time commitment it takes — on top of time spent writing — to manage different social media accounts and promote her writing.
— Book Buzz (@Ydrbooks) February 11, 2013
Our mission with the program — as it is with all our NewsVroom events and our Year at the York County Libraries series — was to educate these community members on how we share information and engage with our readers, and provide some ideas for how they can take these tools and use them in their own lives.
Buffy ended with a great tip: Start with one thing. For these up-and-coming local authors looking to promote their work, it might be to create a Twitter account and reach out to libraries or interested readers. It’s easy to become overwhelmed with the options and a long checklist of to-dos, but mastering a technology starts with one step.
Next month, Brittany and I will be at at Martin Library 5:30 p.m. March 11, joined by YDR editorial page editor Scott Fisher. We’ll focus on best practices for blogging. Have questions on our next session or the Year at the York County Libraries program in general? Leave a comment or send an email to firstname.lastname@example.org.