The Ultimate Fighting Championship, the world’s largest mixed martial arts (MMA) organization, is going to give fighters bonuses for using Twitter.
According to MMAFIghting, starting June 1, “UFC and Strikeforce fighters will be divided into four categories, based on how many Twitter followers they currently have. At the end of each quarter, three fighters from each category will be awarded a $5,000 bonus. The three winners will be based on who has gained the most followers since the start of the quarter, who gained the highest percentage of new followers and who wrote the most creative tweets. Dana White will be the judge of the last category.
At the conclusion of a full calendar year, the UFC will end up paying $240,000 a year to its fighters for their Twitter usage.
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Hi! I'm Buffy. I'm not a vampire slayer but I do love sinking my teeth into social media -- from Facebook to Foursquare. I hope you join me as I explore the digital landscape and have some fun along the way.
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