Zynga launching game platform

Social games juggernaut Zynga Inc. is launching a site separate from Facebook where players can congregate and play its games.

Project Z represents a major push by Zynga to divert players away from Facebook. The new site would import players’ Facebook contacts so users won’t have to re-invite friends, officials said. Read the story in the Los Angeles Times.

Here’s Mashable post on the new venture.

In other Zynga news, the company announced Hidden Chronicles, a new hidden object social game. Here’s the skinny on this game and the others announced today.

About Buffy Andrews

Assistant Managing Editor of Features and Niche Publications for the York Daily Record/Sunday News. Also, Social Media Coordinator.
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