York Daily Record expanding digital footprint via Pinterest, Facebook, blogs and more

Here’s my column that appears in the York Sunday News today.

Last year, I didn’t know what Pinterest was. Now, we’re pinned at the hip.

Pinterest is part of a plethora of great social media stuff going on at the York Daily Record/Sunday News.

For me, Pinterest was love at first sight. Some – ahem, Hubs – might even say I’m a bit obsessed with the virtual pinboard.

I did try setting a daily pinning limit, but it only lasted 30 minutes! So what if I have 80-some boards and nearly 4,000 pins, I’m not alone in my love for pinning.

A lot of folks – mostly women – adore this content sharing site that allows you to pin images onto themed boards. My image collections range from Disney to DIY. Among my more unusual boards is Under the Stairs. It’s filled with images of creative ways people have used the space under stairs. Think kids playhouse and wine rack.

For those who enjoy organizing and categorizing things, Pinterest is perfect. It’s another way to share the things we love. It’s also a great way to share news and information. And, big bonus here, it’s courtesy of York Suburban High School grad
Evan Sharp. How cool is that?

Some of the boards I’ve created on the York Daily Record Pinterest account include one for our Remember history series and one for our newest series, Exit Interviews,
where we explore what’s on the off ramps along Interstate 83.

You’ll also find Historic Photos of York, York County Museums, York County Libraries and York County Parks. One board features products made in York County.
And, of course, you’ll find the front pages of our newspaper.

We pin new images every day, so check daily to see what’s new.

Some other things in my world include:
Community blogs: if you haven’t checked our blogosphere re´
cently, you’re missing some cool content in this largest of such spaces in York County. There’s Gordon who loves his lawn, Kirsten who loves cooking and Justin who
loves beer. You’ll meet the York Tea Party that adheres to the United States Constitution, the Otto family who are homeschooling – and a dude who blogs about, among other things, bacon-related products. No, that’s not a joke. Go ahead,
pop over to www.yorkblog.com and see what’s new. You won’t be disappointed.

Teens on Tumblr: Our Teen Takeover staff is now on Tumblr,
teentakeover.tumblr.com. According to them, it’s the place teens hang – virtually speaking. So now you’ll gind them at two places, Tumblr and the YDR blogosphere. Pick which blog works for you. Our guess is that the blogs will reach different audiences and expand the teens’ reach.

YDR Insider: New to the growing family of YDR blogs is YDR Insider. Want to know what stories we’re working on for the next day’s paper? You can find out here. You can watch our afternoon budget meetings (where we decide
where stories are running in the newspaper) via video each day. The blog also includes stuff you might not expect. Fun stuff. Like Q&As with staffers, funny snippets of newsroom conversations and photos of just about everything – from our
office candy buffet to the flashmob that occurs when a baby visits the newsroom.
Facebook: We’re also expanding our use of Facebook, continuing to connect with our readers via this social networking site daily. Our
newest page is York Pipeline, www.facebook.com/YorkPipeline. If you want to find the latest news and commentary on the proposed and existing gas pipelines in York
County, this page is for you.

Community engagement: We continue to engage with our readers
not only online but also in person. We’ve met a lot of you over the past several months at events such as the home show and St. Patrick’s Day parade. We hope to meet many more of you in the coming months.

As you can see, our digital footprint continues to expand as we strive to create a robust virtual community. I hope that you’re a part of this community and that you’re finding it just as exciting as I am.

Now, back to pinning.

About Buffy Andrews

Assistant Managing Editor of Features and Niche Publications for the York Daily Record/Sunday News. Also, Social Media Coordinator.
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One Response to York Daily Record expanding digital footprint via Pinterest, Facebook, blogs and more

  1. Ronnie says:

    “Pinned at the hip”…well put! I laughed when I read that you set a time limit on your activity on Pinterest. I found it humorous because I also had to set a limit like this and it does not always work out! Thanks Buffy.