One thing that Rick told me is that a pin is usually engaged with the most right after it is pinned. This is important because if you couple that with the best hours to pin, your chances of engagement are greater.
I asked Rick about Pinerly’s ability to measure existing pins. He said that the Pinterly team wanted to focus on new content so that a pinner can more accurately measure how far his pins spread and monitor engagement from these to better understand what works and why. In other words, each campaign would start at the same place, allowing pinners to easily compare campaigns.
Rick said that in the future, once Pinterest comes out with its API (ability for third party applications to post and retrieve data easier – http://not99.posterous.com/all-cards-on-the-table), the team plans to incorporate more features onto Pinerly (like being able to measure your existing content).
Rick also said that he has four great infographics on his blog.
Again, huge thanks to Rick for providing the following information.
-Since Pinterest is all about pictures, try putting text on top of an image instead of the description. People are more likely to see it and read it.
-When someone pins, or repins your content, like it. It is better if you like and comment on it. This allows people that see the pin to associate it with your name and both comment on it and follow you.
-“Pin Curiosity” Use an image that is a little bit out of place and then explain it in the description. People are curious by nature, use that to your advantage.
-Create a “Pinturial” use all the images on the board to create a step-by-step tutorial for something.
-Make smart content; most people on Pinterest are college graduates.
-Best hours to pin: 8 PM to 1 AM
-Pinning on weekends, specifically Saturday, and Wednesdays are the best days to pin. We believe it has to do with the fact that people have more time to look at Pinterest then.
-Don’t brand your images, brand your descriptions (adding links to your descriptions will result in high click-throughs
-Use keywords and hashtags (#) in your descriptions. Keywords allow your pins to be found more easily via search.
-Space out your pins in intervals instead of flooding all your pins at once, pins get moved down quickly. Small bursts throughout the day are more effective than a long stream once a day.
-A great introduction method: comment on other people’s pin (be expressive in those comments – more than just “nice pin”) and then follow them. You are more likely to be noticed and followed back.
-It usually takes about 2 days for a pin to make it to the main feed (so we’ve seen), plan for that when you are pinning regarding a certain trend.
-Shorter descriptions tend to get more re-pins
-Promote a lifestyle, not a product. People often like the “idea” of something more than the product it self.
-Create a detailed “authority” profile for yourself. Provide information about yourself and why you are an authority on a subject. People like to follow people that know what they are talking about.
-Share not only products, but behind the scenes and your personal activities this will give you “personality”. Customers will feel like insiders to the brand.
-Tie a picture to a season (summer, fall, holiday, etc.) people are more likely to find relevance in the image.
-Include sentimental and emotional comments. Consumers make buying decisions on emotions, tug at the heartstrings.
-Be genuine don’t pretend you are a corporation if you are not. Be personal, be social.
-Keep it very simple. Anything too complicated will not register in the 1.2 seconds people have to skim over a pin.
-Match your business to a category, this may seem straight forward, but it is often people don’t fit their content into the right place. Don’t make that mistake.
-Create a “me + contributors” board (community board) to allow customers to interact with your brand. It makes you much more personal and personable.
-Encourage comments by saying: “tell us what you think?” and things along those lines. People love to be heard!
-Tweet and Facebook your pins. It seems obvious, but not everyone does that.
-Thank people for re-pinning your content, you never know, it may spark a conversation.
-Add a $ value to your board it will allow people to budget for your product.
-Provide a more detailed description for pins it will provide better SEO on Pinterest.