I’m totally geekin’ out here. I used Layar (augmented reality) to enhance this image and make it interactive. I love having the ability to marry the print and digital worlds.
I’m just trying to explore this technology but already have tons of ideas of ways I can use this to do everything from promoting our work to enhancing our print content (newspaper and magazine) to developing apps based on geolocation layers.
Have you used this technology? Do you have any case studies to share?