Using Layar or augmented reality to enhance print content

I’m totally geekin’ out here. I used Layar (augmented reality) to enhance this image and make it interactive. I love having the ability to marry the print and digital worlds.

Download the FREE Layar Reality Browser app (Android, Apple) on your smartphone and scan the image below. You will see a variety of digital layers pop up.

I’m just trying to explore this technology but already have tons of ideas of ways I can use this to do everything from promoting our work to enhancing our print content (newspaper and magazine) to developing apps based on geolocation layers.

Have you used this technology? Do you have any case studies to share?

About Buffy Andrews

Assistant Managing Editor of Features and Niche Publications for the York Daily Record/Sunday News. Also, Social Media Coordinator.
This entry was posted in Social media, Uncategorized and tagged , . Bookmark the permalink.