Here are three quick tips for those who market products or services via social media:
1. Listen and respond: This is a big one. If someone is tweeting or posting about your company you want to make sure you are “listening” so that you can respond promptly. For example, Weis Markets missed an opportunity on Saturday when I tweeted this:
Flashback @weismarkets Had bagger other than cashier and worker out front (Bryce) asked if I needed help. Wish had thatservice always.
— Buffy Andrews (@Buffyandrews) June 9, 2013
2. Be authentic: I think people will be more likely to respond to you if you’re you. It’s OK to be human. In fact, the more you can be you, the more success you might have. One word: Oprah.
3. Be grateful: Locally, I think a great example of a business showing its appreciation is JRs Fries. Ron Jacobs and his crew always thank their customers on Twitter and Facebook. And speaking of Ron, he’s very authentic and he listens.
True story. I was looking for donations for a charity auction I’m involved with earlier this year. Ron “listened” when he saw my post on Facebook and responded immediately, offering a gift card to his stand at Central Market. I love this business because it cares about the community and gives back. They do social media right.
What are some other tips? Please share in comments.