Part of my job as social media coordinator is to help readers navigate the digital landscape and explore our various online initiatives. I am also a passionate promoter of the newspaper’s content across all platforms.
I hope that by delving into Buffy’s World, readers will feel they have a personal friend who takes the time to show them in a fun way these new platforms and why they might want to join the conversation.
Additionally, I hope that readers and advertisers learn about opportunities to share information they might not have realized before.
Here are some of the print ads from our Buffy’s World campaign. The marketing folks came up with this idea, capturing my unique personality (their words, not mine) by featuring things I say on the various social media platforms I participate on.
The goal is that the catchy ad headlines ignite readers’ interest in my blog and help establish me as a trusted social media source in the community.