Facebook, as many of you know, changed its algorithm in March. Basically it said, Instead of me giving you everything, I’m going to give you the content that’s most relevant to you. So businesses have been scrambling to figure out how to get their content out there.
Here’s a post that talks about ways to get your content into people’s news feeds. I’ve boiled it down for you in the bullet points, however.
1. Schedule for more engagement
Engagement is based on how relevant the information is to the user. This is determined by what the user has interacted with in the past 48+ hours. Facebook tracks engagement and feed of the reader and gives the reader what he is most interested in. In other words, you get relevant content based on your previous likes or interests.
Note: The less people want to be at work, the more they are on Facebook.
Engagement is 18 percent higher on Thursdays and Fridays. (people don’t want to be at work!)
Engagement is also 32 percent higher on weekends compared to a Monday/Tuesday/Wednesday.
Best time to post is 1 to 3 p.m. (best for engagement) We’ve also found a sweet spot in the evenings.
The study talked about the “informercial effect.” When there’s little else on TV, you’re more likely to watch an informercial. Likewise, when there’s little else being posted, your posts are more likely to stand out and end up in someone’s feed. Thus why weekends are important because users don’t have as much in their feeds (businesses etc. aren’t bombarding them like they do during the week) so your post has a greater chance of showing up in someone’s feed. (That is until everyone reads this study!)
2. Use images: Images receive 37 percent more interactions. Nothing new here.
Remember you can get images from Getty for free. To include a Getty image, find the image on Getty that you want to use, copy the embed code and paste it into your status update. The photo will pop in and then you can delete embed code from the status.