I used Layar to embed a podcast into this photo. I love using Layar to make print interactive. I could’ve added more links, slideshows etc. In fact, the one I did of my book flyer contained 24 buttons, including links to purchase the books, reviews, etc.
The neat thing about digitizing print is the interactive reading experience it provides. What fun! This photo appeared on the front page of the Sunday sports section. Imagine opening your Sunday paper and seeing a note telling you to scan the image with the Layar app (Free from your app store). Then imagine scanning the photo and a video immediately starts playing (you can set the video to play immediately when the image is scanned or when a button is clicked). And along with the video, there’s a link to the blog, email, etc.
I haven’t see a lot of newspapers in North America using this tool, but I see all kinds of ideas for ways they could, including a possible revenue stream. Imagine selling a spot (advertisement) on the photo that when the photo is scanned, pops up along with the video or podcast etc.
Obviously, enhancing ads with digital layers would be a chance for revenue. Imagine paging through an entertainment magazine, either in an e-edition or the physical paper, and seeing a restaurant’s ad that was embedded with digital layers. You scan it and up pops the menu along with a map for directions, phone number, video, etc.
More and more people have smartphones and the app is free, so I think the biggest hurdle will be educating the public. But I think we could tackle that through videos, paper ads, online ads. etc. I think the time is right to try this and I’d love to give it a shot.
Have you used Layar? What ideas do you have for using this tool?
One of my greatest joys as a teacher is seeing a “student” use the tools I’ve taught them. Recently, I led a session on storytelling tools, which included Soundcite. You might recall my carousel post in which I used Soundcite to enrich the text.
Reporter Gordon Rago used Soundcite to add inline audio to his story about a group of men tackling violence in York.
I think audio is powerful and I love how this tool allows you to hear the audio while you read the story. I never have to leave the text. If you haven’t tried it, look for the right opportunity. And if you have, I’d love to see your examples.
JuxtaposeJS is a free tool that allows you to compare two different views of the same scene. It’s great for before/after, then/now shots. All you need are the links to the images you’d like to compare. I took an old photo of East College at DePauw University and a current one (taken with my phone while teaching there recently) and used this slider tool to compare them.
Give this tool a try and please share your examples.
One way to curate around a topic is to use RebelMouse. Here’s one I did for the upcoming York Fair. For those not familiar with RebelMouse, it allows you to pull in content from social networks, including Twitter, Facebook, Tumblr, and many others.
I recently returned from DePauw University in Greencastle, Ind., as a Kilgore Counselor. The position is named after Barney Kilgore, the famed editor of The Wall Street Journal, who was a DePauw alum who loved The DePauw. It was my second stint to the university this year. As a Kilgore Counselor, I worked with the student journalists, teaching them real-world journalism and helping them transform their newsroom into a digital-first operation.
We explored everything, from multiple storytelling and interactive tools to SEO and verification tips. We built trivia quizzes using PlayBuzz and polls using Twiigs. We built timelines using Dipity and TimelineJS and I showed them how to use Soundcite to add inline audio to their stories.
I can’t tell you how proud I am of these students. They came to our morning sessions after being up late working on the newspaper the night before. They were engaged and asked good questions. I’m anxious to see how they use the tools I taught them, and I’ve asked them to share their successes.
Aug. 25 marked the start of a month-long exploration of Camp Security on a nearly 4-acre area off Locust Grove Road in Springettsbury Township in York County, Pa. Archaeologist Steve Warfel, field assistant Amanda Snyder and the volunteers are looking for any element of Camp Security or Camp Indulgence, which were prisoner of war camps during the Revolutionary War. I used Playbuzz to build this list. In previous posts, I’ve used Playbuzz to build history quizzes, including this one on Camp Security. This is another tool within that interface. Try it and let me know how you like it.
Hi! I'm Buffy. I'm not a vampire slayer but I do love sinking my teeth into social media -- from Facebook to Foursquare. I hope you join me as I explore the digital landscape and have some fun along the way.