I have a story coming this week about how Jeffrey Bryan, Red Lion Area School District’s buildings and grounds director, has taken to Twitter to keep people posted on the work going on in school district facilities.
He’s been tweeting a lot this summer, since it’s the busy season for those in his line of work – lots of buildings to get ready for the students’ first day in just a few weeks.
It seems some school districts have been quicker than others to adopt social media as a way to communicate with families.
Locally, I’ve also seen Central York, Northeastern, Southern York, West Shore, the York County School of Technology, Hanover High School, Spring Grove Area Middle School and New Hope Academy Charter School use Twitter. I follow plenty of teachers, some of whom have accounts for their classes. (Am I missing anyone? Let me know.) A few districts have Facebook pages. Some are updated more often than others.
Recently, Doug Walters, who coordinates transportation for the Southern York County School District, visited our newsroom to learn more about the ways our operation has become “digital first.” He’s blogged about the similarities he sees between schools and newsrooms and the need to incorporate technology, including social media.
“From an administrative standpoint, ‘digital first’ offers an opportunity to open lines of communication,” Walters wrote. “With careful planning to avoid unintended consequences, schools can use tools like Twitter and Facebook to broadcast information to their stakeholders. Technology can also create connections between schools so that they can share information and best practices that could lead to greater efficiency and savings. Openness and transparency can be fostered as schools use technology to broadcast meetings, blog about daily happenings, and publish information for the public record.”
Do you communicate with your schools through social media? Let me know what you like or don’t like about using the less-traditional means of communication.