It was June 11 when an editor forwarded me a news release she’d received from a company touting its newest school supply products.
“It’s almost Back to School season,” the email began.
We strongly disagreed.
On June 11, we still had graduations to cover. There were students around the county who hadn’t yet wrapped up the 2012-13 school year. So we chuckled about the back-to-school news release and moved on.
But the news releases kept coming. And this Sunday, as I flipped through the newspaper, I saw multiple ads targeting back-to-school shoppers.
“Is it just me, or is it too early for this?” I asked Twitter.
A high school student favorited my tweet. A teacher told me I was not alone. A parent simply replied “ugh!”
But it made me wonder when parents start preparing for the next school year.
Do you find better deals in July or wait until the last minute in August? Do you even know what your kids are going to be asked to have for next year, or does that come a bit later?
Maybe it’s like Christmas, and the stores just start pushing their sales earlier and earlier. Maybe it’s just because I’m the education reporter, and I feel like I should get a lot more accomplished in the few months kids are out of school. Maybe it’s because I haven’t been to the beach yet.
But if I had kids, I don’t think I’d be ready to shop for pencils and notebooks until at least early August.