Milk express makes me happy

I went to Weis for lunch yesterday, as I often do, and noticed a refrigerated case just inside the grocery store's front doors labeled "Milk Express" with a small selection of milk and eggs.

I was surprised by this because I've always heard that supermarkets purposely put milk, bread, butter and eggs -- the staples of most kitchens -- at the fartherst reaches of the store to force shoppers to walk through the rest of the place, hopefully picking up items for impulse purchases along the way.

Because about half of my grocery-store visits are to refresh my supply of milk and bananas, I was thrilled. This meant I could pop inside the place on my lunch break, grab a half-gallon of skim milk, a cluster of bananas and a deli sandwich relatively quickly.

Of course, this means I don't venture into the rest of the store, possibly making impulse purchases.

But Weis won yesterday. Because the milk was so convenient to the deli and produce sections, I picked up a half-gallon during my lunch stop rather than saving it for a bigger shopping trip later at my hometown Giant.

Are you listening Giant?