Booty Bling....

I know...I thought the same thing. What the heck is the fashion world doing now?

Booty bling? Are they piercing those cheeks now, too?

Fortunately, it's boots, not butts that a fashion entrepreneur is targeting. The idea of Booty Bling is to dress up a plain pair of boots, thus not having to spend your life savings on a new pair of boots. Just purchase a few "belts" for $29 to $109 a pop and you can change up your look.

I don't know about you, but I don't even spend $29 on a pair of boots let alone a cheesy belt for them. The media info claims that Jessica Simpson, Jessica Alba and Carrie Underwood all use the kitsch.

If you are really interested in purchasing booty bling visit http://www.booty-bling.com. I warn you, it's not a high-fashion Web site.