Anybody see NBC's ads for this year's Miss USA Pageant?

Instead of going with the standard "watch beautiful, talented woman with blinding teeth strut around a stage in bikinis and evening gowns" route, NBC took a slight detour, deciding instead to celebrate pageant mishaps.

It's as if the ad execs were all sitting around a table going, "Let's be honest, nobody cares about world peace, they want more Miss South Carolina and chicks falling on their face."

And I'm not going to lie, I am a bit tempted to subject myself to two hours for sequins and petroleum jelly for the chance to see Miss Alabama take a dive on national television. But then again, I can probably save myself the anguish and just catch the juicy parts on YouTube.