So, NBC set a record selling $206 million worth of advertising during the game.
Thirty-second spots were going for upwards of $3 million.
My guess is that the Miller High Life people didn't have a whole lot left in their ad budget for this fiscal year to buy a whole 30 seconds worth of air space. Which is why they bought one second of advertising.
So what does $100,000 in Super Bowl advertising sound like?
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