According to the Financial Times, McDonald's is cleaning up with its cheap designer coffee drinks, which it calls "unsnobby." After launching its McCafé brand, the company's seen increased sales. It also threw a jab at Starbucks via West Coast billboards that claimed "four bucks is dumb."
Don't count Starbucks out just yet (even though they closed many stores.) They're coming back swinging with a new mini card. It's so cute and, apparently, endorsed by the New York Times. They also have a slogan: "It's not just coffee. It's Starbucks." Hmm. McDonald's wins that contest, but there's still that that pesky obesity issue.
But Starbucks actually isn't that much more expensive than McCafe beverages. According to the Seattle P.I. (and those people know coffee) a 12-ounce is about $1.40 at Starbucks- a penny more than McDonald's. A small McDonald's latte costs $1.99 compared with $2.45 to $3.15 at Starbucks. What do you guys think? Team Starbucks or Team McDonald's? I think I'll stick with my 16-oz. Rutters coffee with cream and sugar thank you very much. (Photo: YDR File)
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