Sue Haller: February 2009 Archives

If there were a competition between job-finder Web sites' ads, I think Monster's moose butt has the upperhand over CareerBuilder's signs you need to find a new job (although, somedays I am the lady in the car).

You can decide for yourself.

So, NBC set a record selling $206 million worth of advertising during the game.
Thirty-second spots were going for upwards of $3 million.

My guess is that the Miller High Life people didn't have a whole lot left in their ad budget for this fiscal year to buy a whole 30 seconds worth of air space. Which is why they bought one second of advertising.

So what does $100,000 in Super Bowl advertising sound like?

The e*trade talking baby hasn't gotten old for me yet. And the addition of a friend who sings Mr. Mister only helps:

This Pepsi Max ad was solid. Like the Bud Light ad, there's pain. Unlike the Bud Light ad, it's funny.

On a side note, I'm not trying to show undue favor to Pepsi (even though I do enjoy a can every once and while) they're just smart enough to put their ads on YouTube before the start of the game.

So, my husband was just grousing that every year at least one of the commercials features a monkey. We just had the first one featuring a primate (well, several primates) Castrol Oil's Grease Monkey spot. Which was cute, but not laugh-out-loud hilarious.

Admittedly, I have a soft spot for both Bob Dylan and Pepsi (my mom drank it... so it's like family). I thought the addition of Will.i.am on "Forever Young" was pretty sweet.

So, I rushed through chili making in order to get back to the couch in time for the first commercial break. Was it worth it? Not really.

Here's the rundown:

The Bud Light people threw a guy out a window as their punchline (eh, Bud Light isn't really worth such extreme measures).

We got a preview of "The Da Vinci Code" followup, "Angels & Demons."

And then there was an Audi commercial ... which started off with promise (the stereotypical car chase as seen in different eras), but ended with a crash.