I have to admit, I am a sucker for the grocery store within a grocery store at Giant.

Last year around this time Ben & Jerry's nixed the use of 'all natural' on their labels. What, Phish Food isn't a naturally occurring ingredient?
The place became a second home during the two years I spent as a vegetarian, with a selection of vegan, vegetarian and organic products that made me feel like I could be in a
Whole Foods Market.
Truth: The Giant was far from a Whole Foods, or even a Trader Joe’s, but it was a heck of a lot less expensive than other local “all-natural” chains.
But apparently it was all a lie.
The Wall Street Journal published a story yesterday about a lawsuit that is targeting companies that claim their products are “all natural.”
In the article, the author pointed out that it is tricky to define what people are getting in these products that are so prominently labeled as being earth and health friendly:
The most meaningful guidance provided by the FDA is a vague “informal policy” written by the agency more than 20 years ago defining “natural” to mean “nothing artificial or synthetic… is included in, or has been added to, the product that would not normally be expected to be there.”
Now I feel kind of dumb. I mean did I ever stop to think what exactly I was buying in my more-than-$1-a-bottle Honest Tea? I knew it didn’t have sugar. And I liked the thoughtful messages under the cap. But maybe I would’ve gotten more for my money if I had just bought cheap, unsweetened, not all-natural (unnatural?) tea. And now I question whether or not it’s worth it to keep paying the extra money for something I know that might not have any added benefits. And, believe me, Honest Tea was far from the only company to have suckered me in.
How about you? Did you also buy into the “all-natural” movement? What products do you find yourself purchasing because of the earth-friendly label? Will you still put all-natural products in your shopping cart while the FDA sorts this all out? Leave a note in the comments section.
And, for a different perspective on food, don’t forget York College is showing “Fresh,” a documentary on the food revolution, at 7 p.m. Thursday.