Toyota plants to launch an as-yet-unnamed dedicated brand of hybrid automobiles in 2009 following up on the success of it's Synergy Drive system.
Think Scion, the entry level boxy and sporty niche car that debuted a few years ago using some parts from Toyota's parts bin. Toyota figured out that the Camry and Corolla weren't cool to a 20 year-old.
In this case, I don't know what it means to consumers or what niche it fills other than to be a fully marketed hybrid (away from their huge SUV's and pickups) as Toyota seeks to ride the hybrid wave by selling as much success as it can. I guess we will look for solar-powered showrooms with bio-degradable coffee cups.
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