Marketing smaller

Nissan considering $3,000 car

Possibly marketed worldwide, the cheap car would be built in collaboration with Bajaj, a motorcycle maker in India that's working with Nissan and French car company Renault. For low-price markets, the car would be bare-bones, lacking many of the features considered necessary in mature auto markets such as the U.S. usatoday/money

Ford hopes to hit the car market at the convergence of two advantageous phenomenon: Shoppers giving small cars more consideration because they use less fuel, and a "small is big" trend, in which people decide they've been too indulgent and move into smaller houses, buy plainer clothes, drive smaller cars. usatoday/money/autos