Hybrid/green car marketing doesn't always make sense
Some domestic hybrid vehicles I would love to see:
The hybrid car segment is maturing with some players just jointing the team. While some car makers refine their markets, other's blast forth with hopeful new hybrid concepts.
Honda, who is probably wishing they had a few 60+ mpg hybrid Honda Insight's (built from 1999-2006) to sell will introduce a new $19K dedicated hybrid car that looks very much like a Toyota Prius and is expected to get 60 mpg. Cheaper to buy and more miles per gallon than a current Prius.
Honda is going to execute this by using platform parts from the tiny Honda Fit with a smaller Integrated Motor Assist engine assembly than is in the current Civic Hybrid.
I always wonder why cars like The Honda Fit (28 city/34 highway mpg) and the Smart car (33 mpg city and 40 mpg) don't get better mileage. If a Chevy Impala can get 30 on the highway, why can't a super tiny car get better mileage than 34. I could get 30 mpg out of a 6-cyl 1968 Plymouth Valiant built 40 years ago and it was a crude, clumsy chunk of car.
The Prius itself, around for a decade, will morph into a bigger, more powerful car yet promises a few more mpg than the current Prius.
Something dopey happens to small, efficient cars on long production runs. They often get larger and dumber. Lets hope Toyota doesn't wreck a good thing.
GM and Chrysler...
Finish reading 'Hybrid/green car marketing doesn't always make sense' »







Comments (0)
Honda Motor Co said today that it will launch its planned dedicated hybrid sedan in Japan, North America and Europe in early 2009.