Lindsay Lohan Harley T-shirt: I guess that's what they mean by "lifestyle" brand

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Something Harley CEO Keith Wandell said on the most recent Harley earnings conference call came to mind when I saw this picture this morning.

Wandell said that the Harley brand even has appeal to people who aren't ardent motorcycle riders. I'm guessing that Lindsay is counted in that group, but the brand has enough appeal to have her don a T-shirt with the Motor Company on it.

I guess it's the bad girl or bad boy thing still hanging on. And could this help Harley among younger people -- but not just to wear T-shirts, but to ride Harley motorcycles?

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York Harley ought to bring her here to ummm.... motivate the workforce?

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This page contains a single entry by Brent M. Burkey published on November 19, 2009 2:25 PM.

There's a contract, kind of, in York was the previous entry in this blog.

Workers don't like contract, but would vote for it; York Harley to get smaller is the next entry in this blog.

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