A Giant Step Backwards

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In this morning's edition of the YDR, (Sat, July 11) there was a disheartening article about Giant Food Stores shutting down some of their Treehouses.

The Treehouse, iw what I personally think was one of their best marketing ideas EVER! While I'm an old mom now, how great it would have been when my kids were young to let them hang out there, while I went about my least favorite chore, grocery shopping.

If you're about my age, or even older, (gasp) and don't know about the concept, Treehouses are these wonderful supervised and secure little places within the Giant stores where while mom does the hard part, the kids get to go in there and play with allkinds of regular toys, computerized toys, and areas where they can even "shop" like mom or dad, (sorry, should have said that awhile back.) The shopping part was another great marketing idea, hear me Giant execs.

I personally met some of the staff as they have become friends with my daughter's family, and they were invited to my granddaughter' birthday party.

Now, "word on the street" is that they're going to close the majority of area Giant "Treehouses."

Here's just one reason you shouldn't. Back around Christmas, we were taking two of our grandchildren to the movies for a surprise. On the way there, they were trying to guess where we were going, and to "disappoint" them, I kidded about we're going to the grocery store, thinking that was one of the most boring things we could thing of. Instead, both of them yelled "Yea, we're going to the Treehouse!!"

Enuff said. Giant powers-that-be, there must be other ways to cut expenses, without cutting one of your best ideas and a haven for those who have to grocery shop. Cut us a break!!

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This page contains a single entry by Barb Murphy published on July 11, 2009 3:57 PM.

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