Tiger Woods: Unperson

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This is the lead from a New York Times story about Tiger Woods and his relationship with the management consulting firm Accenture -- a relationship that seems to be a metaphor for his marriage.

"How do you Tiger-proof an entire corporation? At Accenture, you start by telling employees to tear down all the posters that say, now somewhat awkwardly, that 'we know what it takes to be a Tiger.'

"For six years, Tiger Woods was the advertising face for Accenture, the big consulting firm. But now that Mr. Woods has confessed to infidelities amid an assault of media coverage, Accenture wants him to disappear.

"On Sunday, hours after Accenture ended its sponsorship deal, the golfer's face was replaced by an anonymous skier on the company's home page. His name was scrubbed almost completely from the rest of the Web site. The company's advertising campaign is about 'high performance,' and Mr. Woods 'just wasn't a metaphor for high performance anymore,' a spokesman for Accenture, Fred Hawrysh, said."

Depends on what you mean by "high performance." From what some of Tiger's girlfriends have said, he was able to perform at a pretty high level.

And it bears noting that Accenture rose from the ashes of the failed accounting firm Arthur Andersen, which collapsed after its enabling relationship with Enron.

1 Comments

This pleases me to no end. It's high time people are held accountable for their actions instead of continuing the hero worshipping.

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This page contains a single entry by Mike Argento published on December 17, 2009 8:57 AM.

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