Adventures in advertising

| | Comments (0)

Remember that tourism ad the York County Commissioners paid for last year? The one that irritated hotel owners because the phone number in the ad directed callers to Heritage Hills, a client of the marketing company that produced the ad?

Its back.

The commissioners voted, by a 2-1 vote, to bring the ad back, at a cost of $65,000. President Commissioner Steve Chronister and Commissioner Chris Reilly supported it. Commissioner Doug Hoke dissented.

Here's the funny part of the story:

"Matt DeRose, general partner for Heritage Hills, said the resort had volunteered to run the call center in order to help the community and didn't book a single reservation from incoming calls."

"Didn't book a single reservation."

Chronister was quoted in the the story saying, ""I think it's money well spent."

Really?

Leave a comment


Type the characters you see in the picture above.

About this Entry

This page contains a single entry by Mike Argento published on January 7, 2010 8:13 AM.

And you thought our city council was amusing was the previous entry in this blog.

Here's one idea... is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.