Missed marketing opportunity

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Hanes is dropping Charlie Sheen from its advertising campaign because the actor was arrested on domestic violence charges.

No surprise there. Who would want to be associated with that? And it's no surprise considering Sheen's demonstrated attitude toward women.

Still, Hanes could keep Sheen and have him market its line of tank-tops. Think about it.

OK. I apologize for that.


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This page contains a single entry by Mike Argento published on January 8, 2010 8:21 AM.

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