Sherdog message board member AnaCondomChoke made this post: "Dan LeBetard, as much as I hate him, just said on PTI (Pardon The Interruption) that the UFC "came out" Saturday into the mainstream and it was all thanks to Brock Lesnar. LeBetard called Lesnar "the biggest villain in mainstream sports" and he's right. The short-term thinking and reaction by fans is that "Oh, he dissed us and the sponsors and made us seem like pro wrestling." The long-term is he's become up there with TO and Bonds and other "bad boys" of legitimate sports. Those people are draws. Bonds saved the Giants from bankruptcy and legit helped attendance across the league. TO gets ratings for his games. And they can back it up, just like Brock.
Face it, people are STILL talking about the UFC, STILL talking about Brock Lesnar. You can't BUY this type of publicity. And the fact that all the "old people" are dissing it will make it MUCH more attractive to that key demographic of 25-49 year old men.
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