The World Alliance of Mixed Martial Arts has taken a great deal of heat since their inception in 2007. As far as I understand it, they want to be a sanctioning body for the sport. Legendary fighter/trainer Pat Miletich, one of the company's officers, apparently came up with the phrase "One Belt, One King," as the organization's motto. In other words, be the conduit between MMA federations and have the best fight the best.
Some people didn't like the way WAMMA did business, or thought they were in it just for the money. Some critics seemed to be those are just resistant to change, or to anyone who thinks "outside the box," to use an over-used phrase. I thought the idea was innovative, and was willing to give them the benefit of the doubt. Last year, WAMMA crowned Fedor Emeilanenko as their heavyweight champ and Shinya Aoki as their lightweight champ. Recently, photos of WAMMA's cleaned-out offices in Florida surfaced on the Internet. But according to this news release, WAMMA is still around, and with the recent alliance of Strikeforce/M-1/DREAM, who knows? They might be able to crown some more champs. My outlook is, if they do what they say, and it benefits the fans, what's not to like?
NEW YORK (August 20th, 2009) -- The World Alliance of Mixed Martial Arts (WAMMA) today announces a new strategic partnership with Brand Asset Digital, the distributed technologies company. The association between the two groups will help WAMMA incorporate new sponsorships into traditional and electronic platforms.
"We believe our combined efforts will help bring new sponsors into the MMA arena," says WAMMA CEO Dave Szady. "It will also help advance WAMMA's mission of promoting the integrity, legitimacy and prosperity of MMA."
"Brand Asset Digital will provide WAMMA with unparalleled access to P2Plive streaming technology and our social networking platform, WAMMA online will connect MMA fighters and fans providing them with the ultimate online experience," says Brand Asset Digital CEO Tim Hogan. "We are on the cutting edge of changing the LIVE experience on the internet and the future of pay-per-view with P2PLive Streaming. We are looking forward to applying that technology to mixed martial arts."
WAMMA also congratulates Strikeforce on signing WAMMA Heavyweight Champion Fedor Emelianenko, and congratulates M-1 Global and DREAM on their partnership with Strikeforce.
"All three of these organizations have been friends of WAMMA and these developments and plans to co-promote move the sport of MMA forward on a global scale," said Szady. "The three of these organizations have a tremendous talent pool from which to draw and WAMMA looks forward to future championship fights."
Additionally, Szady addressed rumors of WAMMA's demise, including blogosphere photos of vacant WAMMA offices.
"Clearly WAMMA is alive and well, and growing," says Szady. "We are in the process of relocating to new office space in Pensacola and will resume our rankings this month. WAMMA Consultant Michael Lynch and I have been actively seeking a new rankings committee chair. We plan to finalize a new Rankings Committee Chairperson and make that announcement shortly."
About WAMMA
WAMMA is the only universally accepted global governing body in the sport of Mixed Martial Arts (MMA).
WAMMA is dedicated to leading the sport of Mixed Martial Arts to unprecedented levels of integrity, legitimacy and prosperity. With the help of forward-looking MMA promotions, WAMMA has created an environment where fighters from all organizations have the opportunity to openly compete to be the one true, undisputed champion in their respective weight classes based on WAMMA's objective MMA Rankings.
About Brand Asset Digital
Brand Asset Digital is a distributed technologies company with a core focus on P2P Search Marketing and Optimization, delivering efficient, high-quality, live streaming technology, and video centric social networking platforms. Our mission is to provide cutting edge products and services that enable and empower Advertisers and Content Owners to easily leverage these technologies within a robust, scalable architecture. We promote and build brands amid a vast, untapped audience. We are the P2P Solutions Company.
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