According to Sergio Non from USAToday, here's more on the Affliction-Golden Boy alliance, which now, based on the loaning of Arlovski and Nelson, now includes EliteXC:

Under a deal worked out to co-promote bouts with Affliction Entertainment, Elite XC has added a fight between Affliction fighters Andrei Arlovski vs. Roy Nelson to the Oct. 4 show that will air on CBS. Arlovski-Nelson will is currently slated to be the third of five fights planned for the live broadcast, said Michael Cohen, chief operating officer of Affliction.

Elite XC and Affliction will also co-promote Affliction's next event with Golden Boy Promotions, now scheduled for Jan. 24, Cohen said. That fight will air either on CBS or Showtime, he said.

"We truly believe this co-promote will help the sport to become more mainstream," Cohen told me on Wednesday. "Fans should certainly look forward to seeing more fights on primetime television and Showtime."

Posted in Affliction News CBS EliteXC News Golden Boy ProElite

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This week, Tom and I talk about Afflcition partnering with Golden Boy, the possible Silva vs. Rampage fight and my recent trip to LionHeart Fighters.

Posted in Affliction News Fedor Emelianenko Golden Boy LionHeart Fighters Q. "Rampage" Jackson UFC 91 UFC News Wanderlei Silva

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from mmaweekly.com:

The worlds of mixed martial arts and boxing are about to collide.

Affliction Entertainment Vice President Tom Atencio on Saturday confirmed that his company has entered into an agreement with Golden Boy Promotions, the boxing promotion led by Oscar De La Hoya. The two will co-promote a hybrid evening of boxing and mixed martial arts to be held at the Honda Center in Anaheim, Calif. on Jan. 17.

"It's very good news," Atencio told MMAWeekly.com. "It's good for the company, and it's good for the sport."

Ted's Take: I've got mixed feelings about this one. I can appreciate boxing; I can remember years back ordering the Mike Tyson vs. Lennox Lewis fight. I loved watching Micky Ward vs. Arturo Gatti on HBO. But I prefer MMA. When it comes down to it, I would rather see a card full of MMA fights than half-MMA, half-boxing. I'm not sure I'm going to buy the PPV at this point. Not to sound like a frickin' baby or anything ...

The bigger deal here if is I don't think Afflcition would be doing this if they didn't have to. Boxing's popularity, from all that I've read, is down. Why attach yourself to a sinking ship? But I guess Oscar de la Hoya's company, however, has scratch to spare. So it works out for de la Hoya, because he's attached himself to something on the rise.

Posted in Affliction News Golden Boy Tom Atencio

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