John McCain's unexpected pick of celebrity lookalike Sarah Palin for VP has been spinning heads for days. The move comes off at first as a blatant ploy to get disaffected female Clinton supporters after Obama snubbed her in his own veepstakes. Some no name first-term governor from the third-least populous state in the Union?
A second look reveals the more impressive facts about Palin. She left her post as Ethics Commissioner of Alaska Oil and Gas Conservation Commission in protest of the corruption she saw there within her own party. Her journey to the governorship included defeating the incumbent Republican in the primaries and defeating the former Democratic governor in the general election. She's campaigned against members of her own party because of their corruption. She's used her power to cut government waste.
(Of course, to be fair, she has no experience on a national level, and her dealings with Canada and Russia aren't the kind of foreign policy experience that voters are looking for.)
VP picks don't usually matter too much to voters, but Palin does affect the way Obama can run his campaign.
- They can't bully her.
Palin won't necessarily secure the roughly 50% of Hillary voters that aren't committed to Obama, but if either he or Joe Biden are perceived by that group as bullying Palin or attack her gender, whatever amount of unity created at the convention will dissolve. A lot of former Hillary supporters have qualms with perceived misogynism exhibited by what they consider the "prO-bama" press and the DNC. Obama's campaign would do wisely not to fuel the fire, even if it means occasionally walking on eggshells.
- He can't count on the shallow vote.
Let's face it--some Americans vote based on which face they would prefer to see repeatedly on TV for the next four years. That thinking has been credited for the wins of John F. Kennedy and Bill Clinton. Before, Obama had that vote locked up. Women are more attracted to a fit man in his 40s than a fit-for-his-age man in his 70s.
But now the country has taken a look at Sarah Palin. And according to a Google search for "sexy Palin" yielding about 175,000 results, they like what they see.
- She takes the fire out of "change."
Obama began his campaign promising to bring the sort of change actually embodied in Palin. She's a Washington outsider who has led a movement for ethics reform and bipartisanship. Even now as Obama's change has morphed from anti-"old politics" to anti-Bush, his more-of-the-same charges don't stand against Palin. Her unflinching use of the veto to cut government spending stands in stark contrast to George W. Bush, whose greatest economic failure is his excessive spending.
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When the pundits cite polls showing how few voters change their minds based on a VP nod, it doesn't mean the selection doesn't matter. The choice of Palin won't directly gain or lose a significant amount of voters for McCain, but the way Obama's campaign handles it can decide the election.

I'm a senior at York College, and I'll be working on the Morning After throughout the fall as part of my professional writing major. Although New Jersey was home for most of my life, I'm a permanent York County resident now. I get my values from my mother and my sarcasm from my father; I plan to make the best of both traits in my writing here in the coming months. 