Thanksgiving is one of the last major holidays still standing that remains to be compromised by the American consumer spirit. It's not about buying expensive gadgets, skimpy costumes or lush roses. It's what a holiday should be: family, togetherness, food and, of course, giving thanks. And sure, that's nice and all. But it does nothing to whet our appetite to spend money we don't have on things we don't need for people we don't even like. Enter Black Friday. No, it's not the stock market plunging again at record levels; it's the shamelessly consumerist holiday for a shamelessly consumerist nation. With this holiday of holidays less than a day away, we can give our thanks to it by learning more about it. Here are three things you probably didn't know about Black Friday.
1. "Black Friday" was originally about Philadelphia's traffic woes
The earliest known mention of the term "Black Friday" as the unofficial start of Christmas shopping season was made in 1966 by Martin L. Apfelbaum, the executive vice president of Earl P.L. Apfelbaum's, Inc. In a January column, he wrote:
The Associated Press quoted a Philadelphia sales manager in 1975 as saying, on the name given to the day by cab and bus drivers, "They think in terms of headaches it gives them."
A New York Times article from the same year also credits the public transportation drivers in the City of Brotherly Love for naming "the day between Thanksgiving and the Army-Navy game.
2. Merchants tried to put on a positive spin
Retailers in the early 1980s weren't pleased with the negative connotation that comes with "Black Friday." After all, it has consistently been one of their most profitable days. Looking for a positive connotation for the word "black," they turned to accounting practices.
Although major outfits like Walmart and Target are immune from this necessity, traditionally retailers operate at a loss throughout the year, hoping to come out ahead with Black Friday profits. Those profits, if all goes well, make a merchant no longer "in the red" but instead "in the black." Indeed, the quarter including Christmas is often a retailer's only profitable one, according to SEC filings.
3. For three years, it came after the ill-fated "Franksgiving"
Still in the midst of the Great Depression, President Franklin D. Roosevelt aimed to boost retail sales from 1939 to 1941 by moving the date of Thanksgiving from the last Thursday in November to the second-to-last. But most Americans weren't happy with the decision to lengthen the shopping season, especially because the proclamation was made only one month prior to Thanksgiving.
The holiday became fragmented nationwide. The first year, only 23 states observed on the early date, and 22 observed on the traditional date. The remaining five celebrated both Thanksgiving Days. Because Democrats favored Roosevelt's move more, there was said to be a Democrat Thanksgiving and a Republican Thanksgiving. In December of 1941, Congress finally pulled the plug on Franksgiving by establishing Thanksgiving Day as the fourth Thursday in November.
1. "Black Friday" was originally about Philadelphia's traffic woes
The earliest known mention of the term "Black Friday" as the unofficial start of Christmas shopping season was made in 1966 by Martin L. Apfelbaum, the executive vice president of Earl P.L. Apfelbaum's, Inc. In a January column, he wrote:
"Black Friday" is the name which the Philadelphia Police Department has given to the Friday following Thanksgiving Day...it usually brings massive traffic jams and over-crowded sidewalks as the downtown stores are mobbed from opening to closing.
The Associated Press quoted a Philadelphia sales manager in 1975 as saying, on the name given to the day by cab and bus drivers, "They think in terms of headaches it gives them."
A New York Times article from the same year also credits the public transportation drivers in the City of Brotherly Love for naming "the day between Thanksgiving and the Army-Navy game.
2. Merchants tried to put on a positive spin
Retailers in the early 1980s weren't pleased with the negative connotation that comes with "Black Friday." After all, it has consistently been one of their most profitable days. Looking for a positive connotation for the word "black," they turned to accounting practices.
Although major outfits like Walmart and Target are immune from this necessity, traditionally retailers operate at a loss throughout the year, hoping to come out ahead with Black Friday profits. Those profits, if all goes well, make a merchant no longer "in the red" but instead "in the black." Indeed, the quarter including Christmas is often a retailer's only profitable one, according to SEC filings.
3. For three years, it came after the ill-fated "Franksgiving"
Still in the midst of the Great Depression, President Franklin D. Roosevelt aimed to boost retail sales from 1939 to 1941 by moving the date of Thanksgiving from the last Thursday in November to the second-to-last. But most Americans weren't happy with the decision to lengthen the shopping season, especially because the proclamation was made only one month prior to Thanksgiving.
The holiday became fragmented nationwide. The first year, only 23 states observed on the early date, and 22 observed on the traditional date. The remaining five celebrated both Thanksgiving Days. Because Democrats favored Roosevelt's move more, there was said to be a Democrat Thanksgiving and a Republican Thanksgiving. In December of 1941, Congress finally pulled the plug on Franksgiving by establishing Thanksgiving Day as the fourth Thursday in November.

