York’s 2012 parade had a theme of Health & Fitness and participants were asked to avoid candy and focus on serious stuff. The NewsVroom team opted for silly.
We dressed as people who were exercising when the Zombie Apocalypse struck. Whether we were jogging or on the 18th hole playing golf, that’s when we bit it – or got bit.
Instead of handing out candy, we handed out zombie flyers that encouraged families to post their parade pictures to ydr.com. We even offered a $50 gift card to Target for one winning photo.
The flyer told readers that, “In the event of a Zombie Apocalypse, the York Daily Record/Sunday News is your No. 1 source for news and information. Get lightning-fast updates of the slow-moving mobs through YDR email news alerts, tweets, live-blogging, websites and social media accounts.”
We had a blast shuffling and moaning alongside the van, and the judges appreciated our twisted take on the theme. We won first place in the media division and took home a killer trophy.
More importantly, ydr.com received an album of contributions to our online gallery of Halloween parade photos that we otherwise would never have seen.