Here’s a YDR editorial that explains the impetus behind the No Sweat, York blog and our broader community fitness initiative:
Getting fit? No Sweat, York
A couple of years ago, the York Daily Record/Sunday News published what turned out to be an award-winning project on the problem of obesity in York County: “Fat Battleground.”
The icon we used to illustrate the series of stories was striking: A big gut hanging over a belt. The image prompted local fitness enthusiast Sue Schmidt to demand a meeting with a few of our editors.
We need to do something about this, she said. She and a group of friends were organizing a “Big Walk,” and she wanted help promoting it. No problem, we said.
The idea was simple and easy to organize. Just show up and walk. That’s the best way to get started on a fitness program. Even if you can’t run, you can probably walk – and work your way up to more strenuous exercises.
That community walk at John C. Rudy County Park was a success – as were follow-up events.
We felt pretty good about that. Instead of just reporting on the problem of obesity in York County, we were helping the community do something about it.
But you know how diet and exercise regimens go. Up and down. In and out.
The hard part of any wellness program is consistency – sticking to it. Forcing yourself to go for a walk or a run when the weather is cold and lousy. Finding the willpower to pass up those fatty foods when stress levels get high.
A couple of years later, our editorial board realized we’d gotten out of shape, out of the practice of fostering and promoting community wellness and fitness.
Well, it’s time to get back on track.
Today we’re launching a new initiative to help our community become stronger, healthier, happier.
Any such effort begins with a first step, and our first step is a new website focused on healthy living – exercise, nutrition and a host of other wellness-related topics.
We’re calling it “No Sweat, York.”
Now, that’s a little bit of a misnomer because to lose weight and stay in shape, you have to sweat – at least a little bit.
But it doesn’t have to be agony. It can be fun and stress-free. Little changes in lifestyle can make you feel better without disrupting your existence. You can do it! No sweat!
“No Sweat, York” is aimed at a wide audience – people at various mileposts on their journey toward fitness. Some of the material will be for people who are already into fitness – runners, cyclists, swimmers, aerobics enthusiasts, etc.
But most of the material is aimed at folks who know they need to start moving and lose some weight but who may need some inspiration to get the spark going, or tips on where to get moving locally, or how to make dietary changes they can cope with.
We’ll be listing community walks and 5K runs and a whole host of other useful information. We’ll also be pulling in links to the latest health and fitness news, so you can stay up to date on important trends.
Of course, the “No Sweat York” website is just the first step.
We’re looking to partner with other local groups, organizations and companies to promote and foster healthier living in York County – we’ll be working with York officials to promote their “Let’s Move York City” . Do you have a website or online initiative that we should link to on our site? Email Scott Fisher at firstname.lastname@example.org.
We’ll be highlighting corporate best practices aimed at helping employees stay healthy.
We’ll be producing local news, sports and feature stories on health and fitness – identified with the “No Sweat, York” logo.
Please take a few minutes and check out the new site.
If you’re interested in writing pieces for the site – sharing your story, your journey toward fitness – contact Leigh Zaleski at email@example.com or call 771-2101. We’re looking for community correspondents to supplement our staff-produced material.
We can change this community. We can do it together – step by step. We can even have fun in the process.
No sweat, York!