Pet grooming company Wahl and GreaterGood.org have launched an online before and after photo gallery of shelter pets, in the hopes of showing the public what these diamonds in the “ruff” look like with a bit of TLC.
The Dirty Dogs Before & After Gallery features hundreds of pet transformations, thanks in part to Wahl’s donation of more than 1,000 bottles of pet shampoo to animal shelters nationwide. Visitors can view each animal as they appeared when they arrived at the shelter and then after they were cleaned up. The goal is to get people to visit the gallery, share it with friends and family and, ultimately, adopt these animals.
To promote the gallery and makeovers, Wahl launched the third annual Dirty Dogs Contest. Celebrity dog groomer Jorge Bendersky and award-winning photographer Seth Casteel have selected the 25 best makeovers and invite the public to vote for the top three. The animal shelters or rescue groups affiliated with the winning makeovers will receive cash grants and grooming prize packs.
The Dirty Dogs Contest runs through July 30. To support a shelter and vote for a shelter dog makeover, visit the Wahl Pets Dirty Dogs Contest Facebook page. (If the page doesn’t open because pop-ups are blocked on your page, just go to Wahl Pets Facebook page and click on the link provided there.) The top three vote-getters will receive cash grants for their respective shelters. First place takes home $5,000, second place receives $2,000 and third place earns $1,000. Winners will be announced on August 2.
“We now know that three out of four pet adoptions begin online,” said Noah Norton, director of operations at GreaterGood.org. “This would suggest an animal’s online photo is often the best chance it has for finding a forever home. Unfortunately, due to limited resources, only half of all pets entering shelters today are receiving the proper grooming they need. That’s what makes this gallery and partners like Wahl so important to this cause.”
Adoption is a major component of the new gallery. Those looking to adopt can sort photos by adoptable only or look for the heart icon on the top right corner of each animal’s picture. Once clicked, the image expands to show the before and after transformation along with the pet’s name, story and shelter information. Facebook integration makes it easy for visitors to share a makeover with friends or join the conversation already started.
“The transformations are truly amazing, some even downright unbelievable,” said Shay Moeller, pet product manager for Wahl. “The gallery is a great visual to show the importance of providing resources to shelters and the difference they can make.”
The Dirty Dogs Before & After Gallery is an extension of the One Picture Saves a Life Campaign, a collaboration among pet industry leaders to change public perceptions about rescued animals and provide grooming and photography resources to shelters. It consists of a five-city tour with celebrity dog groomer Jorge Bendersky and renowned pet photographer, Seth Casteel.
For information about Wahl’s pet grooming products, visit www.wahlpets.com or follow Wahl Home on Facebook and Twitter.