In honor of the brand’s 100th anniversary, Milk-Bone has launched a contest searching for the next SpokesDog.
The company has launched a nationwide search to find the Milk-Bone 100th Anniversary SpokesDog – an honor that comes with a $100,000 contract.
Contest organizers are searching for dogs and their owners who best demonstrate the meaning of a “Milk-Bone Moment,” which is defined as the irreplaceable, special times that dogs and their owners share. Examples include cuddling on the couch, taking a walk together, or receiving a sloppy kiss on the cheek.
The top 100 moments will be posted online, and website visitors will vote for the winner. All 100 finalists will win a digital camera. The grand-prize-winning dog owner will receive a $100,000 contract for their pooch to serve as the official 100th anniversary SpokesDog.
To enter, dog owners can upload either a photo or a video to the Milk-Bone website at www.milk-bone.com, along with a short essay explaining why that moment is important. Entries will be accepted now through Sept. 18.
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