Actress and animal advocate Elaine Hendrix launches

Elaine Hendrix, actress and outspoken animal advocate, launched on Feb. 5 with the goal of helping people find the right pets, and helping them care for the pets for a lifetime.

The comprehensive site helps users find local shelters and rescue groups with animals available for adoption, and offers a series of guidelines for choosing the right pet. She said a questionnaire is in development.

“It helps people pick the pet best suited for them, then gives them information to care for that pet,” Hendrix said.

The Community section invites animal lovers to join a social network and create a personal profile to share stories, photos and videos of their animals. It’s also the perfect spot to introduce animals who are searching for homes.

The public is invited to submit names of shelters in their area to add to the list on the website.

The kids’ section offers word games, coloring pages and activities, as well as stories written by kids. Those who make the “My Pet Forever” pledge will receive a downloadable certificate, which helps to teach children about the responsibility of caring for pets.

In The Pet Care Minute, which also launched the first week of February, Hendrix shares tips for caring for pets — with topics such as “Litterbox Woes” and “Learning to Speak Dog” — on radio stations. She said fans can call local radio stations to request that they air The Pet Care Minute.

Hendrix works with organizations and individuals from all over the country.

“So many people love animals but don’t know what’s happening to them. They want to help but don’t know how,” she said.

The site will include a video each week from the series “2013 Love & Compassion.” It features a different animal issue each week. Hendrix said she strives to make the information on the site palatable by not showing “horrible, scary pictures.”

Hendrix said she’s been an animal lover her whole life, but when she saw an undercover video taken at a fur farm. “It changed my whole life. I got a new car without leather seats, and threw out all products tested on animals.”

She said she has been vegetarian for many years and tries to eat vegan whenever she can.

“When I was a little girl I had a rabbit fur coat. I loved that coat because I loved rabbits; I had no idea — I thought they shaved the rabbits, I didn’t realize they were actually being killed. Had I known, no way would I have worn that jacket!”

Hendrix has five rescued animals of her own — three dogs and two cats — and “a revolving door of foster animals.”

Radio stations can pick up “The Pet Care Minute” by visiting

To learn more about Elaine Hendrix and The Pet Matchmaker team, visit

About Elaine Hendrix

Elaine Hendrix leads a busy life. As an actress with more than 100 film, television and stage credits, she’s perhaps best known for her roles in such films as Disney’s “The Parent Trap,” “Inspector Gadget 2,” “Beverly Hills Chihuahua 2,” SNL’s “Superstar,” “What the Bleep Do We Know” and “Romy & Michele’s High School Reunion.” Her TV appearances include “Castle,” “The Mentalist,” “NCIS: Los Angeles,” “Criminal Minds,” “CSI,” “CSI Miami,” “See Dad Run,” “90210” and two years on the CBS series “Joan of Arcadia.”.

She’ll appear on “Two and a Half Men” Feb. 21; “See Dad Run,” the Scott Baio show, on Feb. 24; “The Quiet List” in April, and HGTV’s “A-List Pets.” She’s also part of a video game, where they’re using motion capture, which means they fashioned the whole character from her, not just the voice.

Hendrix appears in five animal rights documentaries, including “Meat the Truth” and the HBO documentary “In Dog We Trust.”

She guest lectures on animal rights issues at universities across the country, and serves on the board of directors for Animal Rescue Corps and Stray Rescue of St. Louis, Missouri. The mayor of St. Louis awarded her a Key to the City and a proclamation naming Dec. 4 “Elaine Hendrix Day.” She also received a Telly Award for hosting “Pets 90210” and the Guardian Award from the National Animal Rights Conference.

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