Penn State’s football marketing manager let go

According to the Centre Daily Times in State College, the man responsible for white-outs at Beaver Stadium is no longer employed at Penn State. Effective immediately, Guido D’Elia, the marketing manager for Nittany Lion football, is not working with the athletic department, the university confirmed Tuesday.

“They decided to go in a different direction,” D’Elia said Tuesday morning.

Three part-time members of D’Elia’s marketing staff were also relieved of their positions last week, a university official said.

D’Elia was hired by Penn State as director of communications and branding in 2004. He orchestrated the music and video during Penn State football games and organized special events such as the white-outs. He also worked with the Paterno family to plan the public memorial service for former head coach Joe Paterno at the Bryce Jordan Center last month.

Under D’Elia’s watch, Sports Illustrated dubbed Penn State “The Greatest Show in College Football.”

Read more on D’Elia on StateCollege.com, including his top five gameday creations.

This entry was posted in Beaver Stadium, Football, Joe Paterno, Penn State and tagged , , , . Bookmark the permalink.

One Response to Penn State’s football marketing manager let go

  1. Bev Wickizer says:

    Well–why is anyone surprised?? With the arrival of Bill, anything related to the Paterno era with Penn State Football has been wiped away. Seems like he only wants his own hand picked people to surround him. Insecure ???? This guy does not impress me. He is getting too much credit for the work that was done of those that came before him.

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