Penn State’s football marketing manager let go

According to the Centre Daily Times in State College, the man responsible for white-outs at Beaver Stadium is no longer employed at Penn State. Effective immediately, Guido D’Elia, the marketing manager for Nittany Lion football, is not working with the athletic department, the university confirmed Tuesday.

“They decided to go in a different direction,” D’Elia said Tuesday morning.

Three part-time members of D’Elia’s marketing staff were also relieved of their positions last week, a university official said.

D’Elia was hired by Penn State as director of communications and branding in 2004. He orchestrated the music and video during Penn State football games and organized special events such as the white-outs. He also worked with the Paterno family to plan the public memorial service for former head coach Joe Paterno at the Bryce Jordan Center last month.

Under D’Elia’s watch, Sports Illustrated dubbed Penn State “The Greatest Show in College Football.”

Read more on D’Elia on StateCollege.com, including his top five gameday creations.

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