John Madden: Media master

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By BRAD JENNINGS
Daily Record/Sunday News

So how does an ugly, overweight NFL coach from the ’70s remain popular with the cool kids almost 30 years after leaving the sidelines?

Newly enshrined Hall of Famer John Madden never coached his Oakland Raiders to a losing season in 10 years, but younger fans of all backgrounds are more likely to remember him as the man whose name became synonymous with the game that revolutionized the way sports-themed video games were made and marketed.

Madden.

The ’07 edition hits stores Aug. 22. But your kids knew that already.

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This page contains a single entry by Chris Otto published on August 8, 2006 9:16 AM.

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