Smart marketing isn’t a recent innovation. Merchants were just as eager to get the customer’s attention 160 years ago as today. The top news story of that day was the Mexican War (1846-1848).
Local African American businessman William Goodridge used the interest in the war as the “hook” in the ad he ran in the Gazette during the winter of 1847-1848 to entice customers to check out his wares:
Continue reading Mexican War Grabs Their Attention.
