Smart marketing isn’t a recent innovation. Merchants were just as eager to get the customer’s attention 160 years ago as today. The top news story of that day was the Mexican War (1846-1848).

Local African American businessman William Goodridge used the interest in the war as the “hook” in the ad he ran in the Gazette during the winter of 1847-1848 to entice customers to check out his wares:

Posted in 1840s African Americans Mexican War Universal York York advertising children confectionary groceries retail stores toys

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One hundred and fifty years ago York Countians loved to have their photograph taken. The art of practical photography was less than 20 years old, but there were at least two outstanding photographers in York. We seem to hear most often about Glenalvin Goodridge, perhaps because his father William is known as the first successful African American businessman in York.

J. Thomas Williams may have been more prolific than Goodridge, judging from the examples of his work that have survived. He was also very accomplished, as attested in the following ad, which had already been running in the Gazette for at least two and a half years in the fall of 1857:

Posted in 1850s African Americans Universal York York York Fair advertising history photography

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One hundred fifty years ago Yorkers were just as eager to spend their money on snack and drinks as they are today, as shown in a sampling of ads from the Gazette:

Christian Pfahler caught your eye with the large letters “L. I. P.” You had to read further to find it referred to his “Liquor, Ice and Pop business, at the old stand of Charles Hay, No. 44 South George Street, York, Pa. His stock of Liquors are of the CHOICEST BRANDS, AND VARIETY.”

The favorable character of the last season has enabled him to secure a full supply of Ice of the very best quality, which can be had at his residence or will be delivered as heretofore.

The ad continues:

Posted in 1850s African Americans Universal York York City advertising confectionary drinks drugstores food groceries history liquor shopping

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One hundred years ago this week the children of the A.M.E. Zion church on East King Street threw a party to celebrate the 72nd birthday of their beloved superintendent of 29 years.

King Street school named for Aquilla Howard

According to the Gazette the children sang and Evelyn Voss, Nellie Page, Norine Berry, and Lacey Johnson all took part in the program.
Refreshments, including a large birthday cake, were served in the Sunday School room, which was decorated with "autumn leaves, chrysanthemums, and fruit."

Superintendent Howard responded with a five-stanza poem that started out:

Posted in 1860s 1900s African Americans Universal York York City churches history memorials men people schools women

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