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I came across the two ads above in an 1856 York Gazetteer and City Directory. I understood the wheat and rye bread and the rolls and cakes. I wasn't sure about the rusks and the Dyspepsia completely stumped me. I thought dyspepsia meant indigestion, which wasn't something I thought bakers would mention, even if their wares didn't agree with the customers.

It turns out that dyspepsia really does mean indigestion, or disturbed digestion. So what were the bakers advertising?

We are bombarded with ads today for Christmas gifts, in print, on television and online. In 1840 York county residents managed to get their shopping, which was much sparser than ours, done with few ads to entice them.

Still, York entrepreneur William Goodridge managed to cram a lot of merchandise in the brief advertisement he ran in the York Democratic Press during November and December 1840.

A couple of weeks ago I mentioned that, judging by the ads from real estate agents in other areas trying to entice York County buyers, this area must have been quite prosperous in the late 1860s. Merchants and other entrepreneurs wanted a chunk of our cash too.

Click here to read real estate offerings to York County "capitalists."

For example, though York had its own jewelry stores, James E. Caldwell & Co., Jewelers, Importers, and Manufacturers of Philadelphia took out a sizable ad in the Gazette offering “watches, diamonds, jewelry, solid silver wares, plated goods, mantel clocks, bronzes, decorated china vases and ornaments, musical boxes, and carved wood ornaments to shoppers from York County.

Most surprising to me was Union Pacific Railroad’s nearly full column advertisement offering bonds to York Countians to invest in the western railway, then under construction.

Prosperity seems to have come to the York County of 140 years ago, if the ads in the December 31, 1867 issue of the York Gazette are any indication.

Entrepreneurs and agents from New York, Philadelphia, Maryland, and Adams County were offering investment opportunities.

Real estate was enticingly offered by New Oxford Agent J. C. Zouck as an appeal to:

“CAPITALISTS
LOOK TO YOUR INTEREST!”